This term was created by successful marketer Eben Pagan.

It describes a tendency to feel like you must get as much value from a transaction as the person who you are transacting with.

This is the surest path to loserhood.

Example.

A guy and his girlfriend live in a house owned by the guy. While at work the man gets a call from his girlfriend telling him that she has found a significant amount of money.

He rushes home.

While admiring their new found riches, discussion turns to the split. The girlfriend offers a 40-60% split, 40 to her and 60 to the guy. The guy counters offering 10% to her since it’s his house. She says no.

Eventually the matter is taken to court. The story is covered in the media.

Suddenly, distant family members of the previous owners of the house come out of the woodwork with a claim to the money. They get most of it.

The boyfriend and girlfriend end up with practically nothing and end up splitting.

The end.

The above example happened but I cannot find a link to the story, so I will pretend it is a hypothetical.

Lets recap here the role of the justice mechanism.

First, the man was offered only 60% of the money despite it being his house. He refused believing that his girlfriend was getting more out of the transaction than he was.

Second, after being offered 10%, the girlfriend refuses, believing that she should be given more as she found the money. She believes that her boyfriend is getting more value out of the transaction than she is.

The boyfriend knocked back 60% and the girlfriend knocked back 10%. They both ended up with practically nothing.

This sort of idiotic behavior is displayed every day in society.

In conclusion, the justice mechanism is for losers and poor people. Forget the justice mechanism.

Take care.

-Simon